Our Vission and Mission
Challenges Facing the Modern Tourism Industry
Cultural tourism in Japan—particularly in Kyoto—has experienced rapid growth in recent years.
However, many so-called "cultural experiences" are planned and operated solely for profit by companies with little genuine connection to the traditions or local communities they claim to represent.
These offerings often prioritize profitability over authenticity, resulting in experiences that are superficial, and at times, shockingly poor in quality.
As a result, visitors are not merely encountering a staged version of Japanese culture—they are being denied the opportunity to experience the real thing, and risk leaving with a dangerously distorted understanding of Japan.
Pursuit of Authenticity
Even in Kyoto, a city where traditional culture and history are deeply rooted, this trend is evident, and there is a growing gap between what is offered and the true culture that should be conveyed.
Our philosophy at The True Works is simple:
We believe in helping people understand authentic culture, fall in love with it, and want to return.
Through our tours, we consistently offer experiences that allow guests to learn, appreciate, and truly understand genuine traditions, history, and culture.
The Reality Faced by Authentic Culture
Meanwhile, Kyoto remains home to countless artisans and long-established shops that have carefully preserved true traditions over generations.
These places hold immense potential, especially in the inbound tourism market.
Yet, without the financial strength or marketing know-how to compete against large-scale commercial tourism operations, they struggle to gain visibility and reach international audiences.
The tours provided by The True Works are designed precisely to shine a light on these authentic people and places—the true bearers of culture, tradition, and history.
We invite you to discover and immerse yourself in the living traditions that continue to thrive within everyday life.
Our Mission
For centuries, countless shops and artisans have dedicated themselves to preserving the true culture, history, and traditions of Japan.At The True Works, we see it as our mission to share these irreplaceable treasures with the world by helping people overseas understand and appreciate their genuine value.Beyond that, our ultimate goal is to ensure that these traditions are passed down to the next generation—with unwavering sincerity and care.We aim to help people around the world discover, experience, and integrate authentic Japanese culture into their daily lives.Not simply to "preserve" culture as a relic of the past, but to breathe new life into it, allowing it to live and thrive within the lives of today's people—and to pass it on in a true and enduring form to the future.That is our deepest wish.
